SBA-Norðurleid (Akureyri Bus Company) commenced its operation on the 1st of February 2001 when SBA purchased Norðurleið-Landleiðir ltd. The 1st of May 2001 SBA-Norðurleið and the coach service of BSH in Húsavík united under the name of SBA-Norðurleið. Today the company activates in two places, Akureyri and Reykjavík with the headquarters in Akureyri.
SBA – Nordurleid specialises in coach charter services and offers high-grade buses. The company also offers a variety of sightseeing tours from Akureyri to the natural beauty spots in the North-East of Iceland. It is among the biggest companies of its kind in Iceland and is operating more than 75 buses accommodating 9 – 74 passengers.