was born out of a need. The founders are avid adventure travelers and always felt unsatisfied with their car rental experience while traveling abroad. Knowing what car to rent during a specific season in a place like Iceland is something that only someone who has driven through that terrain would know best. Winter winds, ice roads and hillside paths are all variables that need to be addressed when booking a car. So, they decided to start a locally owned booking office to service the needs of other travelers visiting Iceland. We have local experts just a phone call away that not only will help you with your car rental but will provide you unique knowledge about the type of car you'll need for the appropriate weather and terrain.